Dating apps
Mobile-first sign-ups for match and swipe apps, with creative written for each market.
- Local-language creative
- Optimised to completed profiles
- iOS and Android targeting
Dating traffic
User acquisition for dating apps and platforms.
We bring in real, active members rather than bots, with local-language creative and approved ads in tier-1 and emerging markets.
- Optimised to
- Active and paying members
- Audience
- Adults only, 18+
- Creative
- Local language, mainstream-safe
The funnel
Where we focus in the dating funnel.
We track every stage, so budget follows the traffic that reaches the end, not just the first click.
- ClickTraffic quality
- RegistrationCost per sign-up
- Profile completeProfile completion rate
- Paying memberCost per subscriber
Dating, up close
Every kind of dating product.
Swipe apps, chat platforms and local dating each need their own creative and their own idea of an active member.
Chat and video dating
Members who start conversations and video calls, tracked past the first sign-up.
- Tracked to first messages and payments
- Re-engagement with push
- Bot and fake-profile filtering
Local and real-life dating
Platforms that help members meet in person, targeted by country, region and city.
- City and region targeting
- Mainstream-safe creative
- Adults only, 18+
Ad formats
Formats that work for dating offers.
Every test plan mixes the formats that suit your offer and countries, then moves budget to whichever converts at your target cost. Each one is shown with an example ad.
In-page push
Notification-style formats with strong engagement on mobile.
- Shown inside the page, with no subscription needed
- Works on iPhone, Android and desktop alike
- Notification-style creative with an image
Popunder
Volume and fast data across many markets.
- Your landing page opens behind the site
- Large volumes at a low cost per visit
- Placement-level data to build a whitelist early
Push
Re-engagement and local-language offers.
- Reaches subscribers on the lock screen and the desktop
- A short message with an image and your call to action
- Works for first sign-ups and for bringing users back
Direct click
Visitors land on your sign-up with clear intent.
- The visitor lands on your offer straight away
- No ad is shown first, so the intent is clear
- Fits pre-landers and short funnels
Pop
After a click, your offer opens in a new window in front of the page, for quick reach.
- Your offer opens in a new window over the page
- Seen straight away, right after the click
- Quick to launch, with placement-level data
Banner
Display banners in standard sizes on publisher sites, bought placement by placement.
- Standard banner sizes for desktop and mobile
- Image creative with your message and call to action
- Bought by placement, with lists you can keep or block
Native
Ads that match the content around them, in recommendation widgets on content sites.
- Matches the look of the articles around it
- Placed in recommendation widgets on content sites
- Suits advertorials and pre-landers
Domain parking
Type-in visitors from parked, expired and misspelled domains, matched to your offer.
- Type-in visitors from parked, expired and misspelled domains
- Keyword traffic matched to the topic
- No ad creative needed
Zero-click traffic
Redirect traffic that lands visitors on your offer without an ad click, bought by typo, keyword or domain topic.
- Misspelled domainsVisitors who mistype a website address, sent straight to your dating offer. Generic typos only, never trademarked brand names.
- Keyword trafficVisits matched to the words people type, so the traffic fits the intent behind your dating offer.
- Parked domainsVisitors to parked, unused domains, redirected to your dating offer when the domain topic matches.
Dating in numbers.
Why ProplexAds
Why dating advertisers work with us.
A media buying team that treats your budget as if it were its own.
Tracked to the result
Server-to-server postbacks match each conversion to the placement that sent it.
Compliance before launch
Creative, landing pages and targeting are checked against your vertical's rules before anything goes live.
Local-language creative
Every market gets creative written in its own language.
Every format in one plan
Push, in-page push, pop, popunder, banner, native, direct click and domain parking, tested side by side.
Test small, then scale
New formats and countries start with a test budget. Budget grows only where the numbers hold.
A report every week
Placement-level results, spend reconciliation and a call with your account manager.
Dating case studies.
Campaigns from our case studies, with client names kept private.
Case studies for dating offers are on the way. Meanwhile, see the results from our other campaigns.
Built for dating advertising rules.
Compliance is planned before launch, not fixed after a rejection.
- Adults only: 18+ targeting everywhere.
- No sexually explicit creative on mainstream traffic.
- Approval obtained where a traffic source requires it.
- Bot and fake-profile filtering on sign-ups.
For publishers
Have traffic? We buy it.
Websites, apps and domain portfolios can sell their traffic to us, and we match it to offers like these. Terms are agreed before a single visit is sent.
- Direct link
- Pop and popunder
- Push subscribers
- In-page push
- Banner zones
- Native widgets
- Domain and keyword traffic
- ApplySend your sites, apps or domains, countries and monthly visits.
- ReviewWe check the source and quality of your traffic and reply within 4 business hours.
- IntegrateYou get a redirect link or a tag, with instructions for your setup.
- Get paidYou're paid on the schedule and with the method in your terms.
How we work together.
A clear path from the first call to scale, with a written report every week.
Schedule an appointment
A 30-minute call about your offer, countries, payout and budget.
Plan and compliance check
Formats, budget, tracking and the rules for your vertical agreed before anything goes live.
Test launch
A controlled test to measure real cost and quality in your countries.
Scale what works
Budget moves to the best placements, weak ones are cut, and you get a written report every week.
Questions about dating campaigns.
Ask anything else in the chat, or schedule an appointment with our team.
Schedule an appointmentTier-1 and fast-growing markets, with budget moved to the countries that perform best.
We track beyond registration to profile completion and payment, and cut placements that bring sign-ups without real activity.
Yes. We write and test local-language creative for each market as part of the campaign.
Talk to our dating team.
Pick a time that suits you. We reply to every message within 4 business hours.
Have traffic to sell? Apply as a publisher.